iStock_000005359598_resume-211x300There is much debate over the value of the cover letter. Some employers require one while others make it optional. A cover letter can provide a strong introduction to who you are and what you have to offer. It can entice the hiring manager to want to find out more. One of the worst things you can do is submit the same generic cover letter with every application. Just as you should tweak your resume to each opening, the same goes for your cover letter.

Mention the position and company: One detail that many job seekers overlook is not mentioning the specific position they are applying for or the company that it is with. Including this information lets employers know upfront what your objective is and reduces confusion when reviewing your information. They may have several openings available and you don’t want to get lost in the shuffle.

Research the company: Show that you have done your homework and know how and where you would fit into the company. Adding details that show you understand the business’ needs and culture can align you to be a better fit. Hit on key areas where you know you could make a difference.

Study the job opening: Look critically at the job opening and what qualifications are desired. Pick out your strongest skills and accomplishments that will clearly demonstrate your potential. You don’t want to rehash your entire career history, but rather zero in on those elements an employer may find most attractive. Being too generic does not help them to visualize you in the role or see your potential value to the organization.

Include a strong closing: Along with a solid start, you also need a strong closing. Move past the “thank you for your time and consideration” and go with something more assertive. Note that you have attached your resume and are available to answer any questions or provide additional information. Let the employer know that you look forward to hearing from them and setting up a time to discuss the position and your qualifications.

If you’re including a cover letter, you want it to be just as impressive as your resume and show that you put time and effort into making a good impression. Using a generic cover letter that could apply to virtually any role may make hiring managers have second thoughts about what your resume may hold. It may also start them off with a poorer impression of you. Show you are serious about the position by creating a focused cover letter that gives you an edge.

Your resume and cover letter should complement one another and have the same theme and format throughout. You want them to be cohesive and present a uniform image. Ensure that all of your job search documents reflect you in positive light by contacting Chic Resumes. We will work with you on your resume and cover letter as well as thank you notes for a complete package. If you’re not getting the results you want, it’s time to revamp your resume and cover letter for a fresh start. Contact Chic Resumes at (803) 831-7444 or to get started.