Running your own blog can be a full-time job in itself. Many people don’t realize the amount of work that goes into it. The same applies to being a social media influencer. You are a brand ambassador that has to capture the audience’s attention and inspire them to take action. Both of these jobs can help you acquire a variety of transferable skills.
Incorporating being a blogger or social media influencer on your resume can pay off, especially if you are seeking a role in marketing, advertising, communications, social media management, or a related field. Be proud of what you have accomplished, and highlight how your skills can benefit a future employer.
Building Out Your Blogging Experience
Create a separate entry on your resume listing yourself as a blogger. Include the years that your blog has been active, along with the URL. Keep in mind that you only want to add your blog if it is something that you regularly update. Think about what would attract an employer’s attention, such as:
- Metrics on growth in readership, traffic, or re-posts.
- Management of social media channels if you share your blog posts.
- Any sponsorships or partnerships you have secured.
- Your ability to research and write compelling content.
- Use of SEO strategies or data analytics to increase engagement.
- Proficiency with programs such as WordPress or HTML to create your website, along with software for graphics or images.
- Any guest posts you have been asked to write, or recognition you have achieved.
If you do freelance blogging for other companies or websites, list some of the organizations you have worked with and the type of writing you have done. (Human interest stories, listicles, technical writing, reviews, how-to pieces, etc.)
Leveraging Your Experience as a Social Media Influencer
It takes hard work to generate a significant following and become an influencer. You have to show a company why you would be an effective ambassador for their business, and prove that you can drive results. Include the various businesses you have worked with, and what types of campaigns you have run. Other details to highlight include:
- Your ability to write creative copy that attracts readers and promotes a product or service in an authentic manner.
- Statistics that show engagement, such as how many people liked, shared, or commented on the post, or how many clicked through to purchase the product/service.
- How you used analytics to optimize scheduling, content, hashtags, or demographics.
- What social media channels you use for different campaigns.
- Any graphic design skills or software used to create images for posts.
Make Yourself Stand Out from the Competition
Not everyone is capable of being a successful blogger or social media influencer – especially while holding down a full-time job. Show employers your drive and how you have built up your following through effective marketing and branding skills. Let them see the impact you have had, and what you can do for their business. Grammar Chic can help you incorporate these roles into your resume as you look for your next job. Contact us today to schedule a consultation.
