Did you know that LinkedIn has more than 500 million users? That is a massive network for business owners to tap into. But in order to maximize your reach, you need to not only be active on the site, but also keep your profile current. It can be easy to let this task get pushed to the back burner, so make it a point to schedule time to update or share content.
Still not convinced? Here are 4 reasons why an updated LinkedIn profile can make a difference for business owners:
1. Updated profiles attract attention.
You can toggle between turning notifications on and off for your profile and adjusting your privacy settings. Depending on how public your profile is, the more traction you can get. Let people know what you’ve been up to. Make sure your profile is SEO-friendly and incorporates keywords people looking for professionals in your industry would search. Once they land on your page, they can find a wealth of information about you and your business. Plus, LinkedIn periodically updates its layout and features, so if you haven’t been keeping up, chances are, you could be missing out on valuable opportunities to share.
2. Build credibility.
Showcase your skills and accomplishments on your LinkedIn profile so others can see just what you can do. This also gives coworkers, clients, and peers the opportunity to leave endorsements on your page further emphasizing your capabilities. When potential customers view your profile, they can read what others have said to substantiate your claims.
3. Position yourself as a thought leader.
As a business owner, you’re probably pretty knowledgeable in your field. Share what you know by posting articles you have written or liking and sharing content by others. Show that you are up-to-date on current trends and changes in the industry and give readers information they can use. When they’re looking for help, they may think back to something you shared which can bring you new business. In addition, when potential employees are considering where they want to work, they’ll have a better idea of who you are and what you value.
4. Expand your network.
Growing your business relies on building relationships and networking. Connect with people on LinkedIn who are in the same vertical, or who are existing/past clients. Reach out to individuals who can help you leverage your expertise to attract new business opportunities. Remember that LinkedIn has circles of connections, so the more people you know, they wider you can grow your reach.
It’s a great idea to launch a company page that is regularly updated as well. This broadens your reach even more because it creates a connection between you and your company page, plus any of your employees that also link to the company. You can share targeted content here as well to position your business as a leader in the industry.
Along with updating your LinkedIn profile, don’t forget to polish up your resume too. You want these two documents to be fairly similar so anyone looking at them is provided with a consistent impression. Take care of both of these tasks together by working with Grammar Chic. We’ll partner with you to bring your resume up to date, then get everything uploaded to LinkedIn as well. This can make it easier for you to manage your profile and focus on building connections and sharing key insights. Get started by contacting Grammar Chic today at (803) 831-7444 or resumewriting@grammarchic.net.
