Failure is a tricky thing. It’s rarely acknowledged, and when it is, it’s quickly followed up by a, “But here’s how we’ll avoid it next time.” Particularly in business, failure is not typically something to be analyzed or studied; it is supposed to be brushed under the rug as quickly as possible. But while no one strives for failure, there is actually a lot to be learned from acknowledging what went wrong at work and why it happened. In fact, acknowledging mistakes whole-heartedly is often an effective way for a business professional to enhance their company’s brand in the long run. This kind of candor is unusual, and may lead to some insights that shape company policy and make the business more effective in the future.